SICT raises awareness of Road Safety among minors through Roblox video game

#SecretaríaDeComunicacionesYTransportes.- Within the framework of April 30 and as part of the National Road Safety Campaign «Carretera Segura» (Safe Road), the Ministry of Infrastructure, Communications and Transportation (SICT) will start the publication of videos aimed at children, with the purpose of protecting the child population that travels on the country’s road network.

A fundamental part of this campaign is to incorporate communication actions to all sectors of the population, including children, adolescents, cyclists and motorcyclists, in a strategy to promote Road Culture.

One of the SICT’s priorities is to protect children on the roads of the Mexican Republic, which is why the publication of videos aimed at minors, produced in a family environment, was based on the online gaming platform Roblox.

These are recordings made in Brookhaven, an experience of this popular platform that is later incorporated into the institutional YouTube channel and that imitates the way in which child influencers teach children to play it. On this occasion they will learn how a traffic light works, how to travel in a vehicle or how to be a good pedestrian.

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