{"id":33223,"date":"2026-08-13T13:24:27","date_gmt":"2026-08-13T19:24:27","guid":{"rendered":"https:\/\/mexiconews.tv\/?p=33223"},"modified":"2026-08-13T13:24:27","modified_gmt":"2026-08-13T19:24:27","slug":"marti-batres-guadarrama-and-dunia-ludlow-deloya-inaugurate-branch-offering-2273-essential-products-at-fair-prices-martibatres-issste_mx","status":"publish","type":"post","link":"https:\/\/mexiconews.tv\/?p=33223","title":{"rendered":"Mart\u00ed Batres Guadarrama and Dunia Ludlow Deloya inaugurate branch offering 2,273 essential products at fair prices \/ @martibatres @ISSSTE_mx >>>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">(<strong>#SUPERISSSTEExpansion<\/strong> &#8211; <strong><strong>#CommunityWellbeing<\/strong><\/strong>) \u00a0*** <strong>#ISSSTE<\/strong>,\u00a0<strong>#Mexico<\/strong>.- In <strong>Colonia Doctores, Mexico City<\/strong>, <strong>#Mart\u00edBatresGuadarrama<\/strong>, Director General of the <strong>ISSSTE<\/strong>, and <strong>#DuniaLudlowDeloya<\/strong>, Director of <strong>#SUPERISSSTE<\/strong>, inaugurated a new store with an investment of 4.3 million pesos. Offering <strong>2,273 essential products<\/strong> at <strong>#FairPrices<\/strong>, including meat, fruit, vegetables, and household goods, the branch also provides cultural and community services, reinforcing the mission of affordable supply for working families.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the ceremony, <strong>Batres Guadarrama<\/strong> recalled that <strong>SUPERISSSTE<\/strong> once operated <strong>375 stores<\/strong>, recognised as one of the most efficient supermarket chains without heavy advertising or subsidies. He noted that closures during the neoliberal period reduced the network to only <strong>39 branches<\/strong>, but the current administration has revived the chain, expanding its presence in the capital and the State of Mexico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Director emphasised that under the <strong>Second Stage of the Fourth Transformation<\/strong>, led by <strong>President Claudia Sheinbaum Pardo<\/strong>, the chain has been rescued with new openings in <strong>Coyoac\u00e1n, Cuatro Caminos, Tlalnepantla, Venustiano Carranza, Iztacalco, and San Fernando<\/strong>. He stressed that the expansion reflects a broader vision of social welfare, ensuring that every new housing unit or hospital will include a <strong>SUPERISSSTE<\/strong> store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recent reports confirm that new branches are scheduled in <strong>Tampico<\/strong> and other strategic locations, with plans to integrate stores into housing projects developed by <strong>FOVISSSTE<\/strong>. In this context, <strong>Claudia Sheinbaum Pardo<\/strong> reaffirmed that the initiative strengthens social supply networks, guarantees access to affordable products, and consolidates the role of <strong>SUPERISSSTE<\/strong> as a pillar of community well-being.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opening of the <strong>Doctores store<\/strong> marks a new stage in the expansion of <strong>SUPERISSSTE<\/strong>, combining affordable supply, cultural promotion, and social services. With projected growth across the country, the chain is set to multiply its presence, ensuring that every community benefits from its model of fair prices and social commitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#M\u00e9xicoNewsTv<\/strong>\u00a0\u00a0\u2013\u00a0\u00a0<a href=\"https:\/\/www.facebook.com\/MexicoNewsTv\/\"><strong>M\u00e9xico News tv<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/mexiconews.tv\/wp-content\/uploads\/2026\/08\/issste.jpg\" alt=\"\" class=\"wp-image-33224\" srcset=\"https:\/\/mexiconews.tv\/wp-content\/uploads\/2026\/08\/issste.jpg 650w, https:\/\/mexiconews.tv\/wp-content\/uploads\/2026\/08\/issste-300x185.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>(#SUPERISSSTEExpansion &#8211; #CommunityWellbeing) \u00a0*** #ISSSTE,\u00a0#Mexico.- In Colonia Doctores, Mexico City, #Mart\u00edBatresGuadarrama, Director General of the ISSSTE, and #DuniaLudlowDeloya, Director of<\/p>\n","protected":false},"author":6,"featured_media":33224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"no","rop_publish_now_accounts":{"facebook_2797015450629271_1620882911490106":""},"rop_publish_now_history":[{"account":"facebook_2797015450629271_1620882911490106","service":"facebook","timestamp":1786649089,"status":"success"}],"rop_publish_now_status":"done","footnotes":""},"categories":[48],"tags":[88,1040,885,386,389,15,22,458,955,443,956,71,283,312,971,385],"class_list":["post-33223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-and-safety","tag-amlo","tag-ariadna-montiel-reyes","tag-claudia-sheinbaum-pardo","tag-en-vivo","tag-enterate","tag-gobierno-de-mexico","tag-gobierno-del-estado-de-mexico","tag-mexico-news-tv","tag-secretara-de-salud","tag-secretaria-de-bienestar","tag-secretaria-de-comunicaciones-y-transportes","tag-secretaria-de-cultura","tag-secretaria-de-economia","tag-secretaria-de-educacion","tag-secretaria-del-bienestar","tag-ultima-hora"],"_links":{"self":[{"href":"https:\/\/mexiconews.tv\/index.php?rest_route=\/wp\/v2\/posts\/33223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mexiconews.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mexiconews.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mexiconews.tv\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mexiconews.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33223"}],"version-history":[{"count":1,"href":"https:\/\/mexiconews.tv\/index.php?rest_route=\/wp\/v2\/posts\/33223\/revisions"}],"predecessor-version":[{"id":33225,"href":"https:\/\/mexiconews.tv\/index.php?rest_route=\/wp\/v2\/posts\/33223\/revisions\/33225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mexiconews.tv\/index.php?rest_route=\/wp\/v2\/media\/33224"}],"wp:attachment":[{"href":"https:\/\/mexiconews.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mexiconews.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mexiconews.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}