Ministry of Economy and Mercado Libre launch Artesanal MX

#SecretaríaDeEconomía.- The Ministry of Economy and Mercado Libre have joined forces to create Artesanal MX, the official store on the e-commerce platform that will serve as a digital showcase for non-industrialized artisanal products. It is a space in Mercado Libre’s marketplace that promotes the entrepreneurship of Mexican producers and showcases the stories behind each artisanal product.

«We have to use technology in favor of all the people who sell artisanal products. In this sense, we are pleased that the Productive Development Unit is working hand in hand with Mercado Libre,» said the Secretary of Economy, Tatiana Clouthier.

As part of this initiative, the country’s artisans will be trained in technological skills that will enable them to take advantage of the digital solutions offered by the ecosystem, such as advertising and logistics, among others. These trainings address from how to make a publication in the marketplace, to how to charge through digital methods. They will be held on an ongoing basis with the aim of adding more artisans to the initiative.

«Establishing this agreement with the Ministry of Economy reaffirms our purpose of democratizing trade. Supported by technology, we want to encourage artisans to increase their sales and grow their businesses. We are providing them with a reliable, agile and people-centered ecosystem. We want to help them open new paths,» said David Geisen, director of Mercado Libre Mexico.

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