Marcelo Ebrard Promotes Mexico’s Plan México as a Pathway to Innovation and Global Competitiveness / @m_ebrard @SE_mx >>>
#SecretaryOf Economy, #México.- At the APEC Summit held in Gyeongju, before representatives from 21 Asia-Pacific economies, Secretary of Economy Marcelo Ebrard presented the business and investment opportunities that Mexico offers through the Plan México initiative. During his intervention, he highlighted the country’s strategic position within global supply chains and its commitment to advancing digital inclusion, technological development, and sustainable trade.
In his remarks, Ebrard recalled that “two years ago, President Claudia Sheinbaum, even before taking office, instructed her Cabinet to design a plan to respond to the new global conditions we are witnessing.” He added that the Plan México, launched a year ago, includes a strong focus on digital expansion, ensuring access to technology, digital markets, and Internet connectivity for all. “This will likely be our country’s main development effort over the next five years,” the Secretary stated.
The Mexican official also emphasised the importance of modernising APEC and the World Trade Organization, particularly in areas of digital commerce and sustainable logistics, to ensure security and resilience in global supply chains. Within the framework of the summit, he held several bilateral meetings with ministers and economic representatives, outlining Mexico’s growth and investment projects under the Plan México framework.
During a meeting with Ryosei Akazawa, Japan’s Minister of Economy, Trade and Industry, Ebrard provided an update on Mexico’s internal consultation process ahead of the USMCA review, expressing confidence in the continued stability of the agreement that guarantees Mexico preferential access to the world’s largest market. Likewise, in discussions with Nguyen Hong Dien, Vietnam’s Minister of Industry and Trade, both officials agreed to strengthen bilateral cooperation. The Vietnamese minister announced that a business delegation will soon visit Mexico to explore investment opportunities, with the aim of balancing the current trade deficit between the two nations.
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