Josefina Rodríguez attends the presentation of the destination brand “Morelos, the spring of Mexico” / @SECTUR_mx >>>

#SECTUR.- The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, made a working tour of the state of Morelos, to participate in the presentation of the destination brand “Morelos, the Spring of Mexico”, led by the governor, Margarita González Saravia.

Also accompanied by the Secretary of Tourism of Morelos, Daniel Altafi Valladares, the head of the Ministry of Tourism (SECTUR) emphasized the commitment of the President, Claudia Sheinbaum Pardo, with the people of Morelos, to whom she extended her greetings. He also highlighted the attractions of the state, such as its four Magical Towns, its ecotourism centers and its delicious gastronomy.

Rodríguez Zamora recognized the work of the governor, the state Secretary of Tourism and the entire tourism sector of the state for this initiative, which represents a transformation. In this same sense, he praised the importance given to community tourism and the pillars of the new brand, which goes hand in hand with the actions of the federal Ministry of Tourism.

He indicated that the synergy between the public and private sectors generates a great consolidated tourism product and, therefore, wellbeing for the people.

For her part, the Governor of Morelos, Margarita Gonzalez Saravia, informed the Morelos tourism sector that the Government of “The land that unites us all” will create the Directorate of Community Tourism in order to rescue the identity of the state, its peoples, community values, history, respect for nature and the native peoples, who gave us the culture we have today.

The governor commented that tourism in the state will be favored with the project called “Circuito Tierra y Libertad”, which was recently announced by President Claudia Sheinbaum Pardo, as part of the actions for transformation and involves an investment of five billion pesos to fix the road network in the state.

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