Mauricio Trejo Pureco: Receiving the «Escoba de Oro» award underlines the civic pride of San Miguel de Allende / @MauricioTrejoP @GobMunicipalSMA

(#SanMiguelShines – #GoldenBroom2026) *** #SanMiguelDeAllende, #Guanajuato.- Mayor #MauricioTrejoPureco celebrated the symbolic and practical significance of the international «#EscobaDeOro» award, which distinguishes the city among more than fifty countries for its urban cleaning practices. #SanMiguelPride was evident at the announcement. “Cleanliness is the manifestation of civilization” — Benjamin Disraeli. The mayor cited the award as evidence of the city’s commitment to public policies that prioritise the care of public spaces and the preservation of its tourist image. “This is not just any award, it is an international one, which recognizes you in almost every part of the world,” said Mauricio Trejo.

Presented at the World Urbanism Convention in Madrid, the Golden Broom recognises the municipality’s waste‑management strategies, its planning for mass events, and its efforts to reclaim and maintain public spaces. The ceremony included financial incentives and the formalisation of permanent operational positions in recognition of the team’s methodology and daily efficiency in cleaning streets, plazas and gardens. “Ninety percent of this award is thanks to you,” said Mauricio Trejo.

Recent reports note that San Miguel de Allende was singled out for comprehensive urban management and environmental stewardship, reinforcing its prestige as a tourist destination and its commitment to high‑quality public services. The recognition was accompanied by measures to formalise employment and strengthen local governance. «This recognition is given to the entire cleaning team, who are the ones who deserve it,» emphasized Mauricio Trejo.

“Keeping a city clean requires discipline, organization, and commitment,” stated Mauricio Trejo Pureco.

The award reflects the cohesion and civic spirit of the community and the Public Services team, projecting a positive image that benefits public health, the environment and the experience of visitors and residents. The distinction consolidates replicable practices and raises expectations for local urban management.

Receiving the Golden Broom confirms Mauricio Trejo’s vision as a promoter of public policies geared toward collective well‑being. “Cleanliness is the foundation of health” — Hippocrates. The achievement consolidates San Miguel de Allende as an international benchmark for urban order and quality of life. #ExemplarySanMiguel

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