Ministry of Tourism: Jalisco to host the first edition of ITB Americas / @josefinarodzam @SECTUR_mx >>>

#SECTUR.- The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, announced that during the celebration of the Internationale Tourismus-Börse (ITB) Berlin, it was officially announced that Jalisco was selected to host the first edition of ITB Americas.

He pointed out that it will be held from November 10 to 12, 2026 in Guadalajara, since it offers excellent connectivity and one of the most modern exhibition and convention centers in the country.

“Hosting this important event reflects Mexico’s strength as a tourism destination, its ability to connect industry professionals and provide a platform for networking, business development and knowledge exchange,” she said.

The head of the Ministry of Tourism said that the celebration of ITB Americas in the state of Jalisco will mark a milestone in the promotion and dissemination of the American market, in this important meeting for the tourism industry, attendees will be able to establish high quality contacts with customers.

He also added that it will function as a relevant promotional window that will showcase Mexico’s vast cultural, natural, historical and gastronomic wealth to key players in the industry at a global level and in turn will generate significant economic spillover for the country.

“It will be an incomparable platform to highlight the diversity, heritage and greatness of Mexico, from our paradisiacal coasts, to our historic colonial cities, without forgetting our vibrant gastronomy. From now on we say with all our hearts, our home is your home,” he said.

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