Sectur and the National Lottery unveil a commemorative ticket for the 2025 Tourist Market / @SECTUR_mx >>>

#SECTUR.- The Ministry of Tourism (Sectur) and the National Lottery unveiled the ticket for Special Draw No. 299, commemorating the 2025 Tourist Market.

“Just as the lottery ticket represents dreams, the Mexican Tourist Market holds the collective dreams of the millions of people who make a living from tourism and who see in each visitor the possibility of continued prosperity, in a shared way,” stated Josefina Rodríguez Zamora, Secretary of Tourism of the Government of Mexico.

She highlighted the importance of issuing this ticket to the celebration of a unique Tourist Market, which, among other innovations, is the first to be held in locations in two countries.

She added that, from April 26 to May 3, Baja California, Mexico, and California, United States, will become the epicenter of tourism, as activities will be integrated on both sides of the border, such as the “Window to Mexico” festival in San Diego, California.

Rodríguez Zamora emphasized that this Tourist Market will bring together the 32 states of the Mexican Republic, organized in regional pavilions, with an estimated 70,000 business meetings; the participation of more than 1,500 buyers and more than 1,035 companies from 43 countries, 40 percent of which come from the United States and Canada, a historic figure. A daily influx of 10,000 people is also expected, generating an estimated economic impact of 1.38 billion pesos.

For her part, the General Director of the National Lottery, Olivia Salomón, emphasized that the commemorative ticket features two national symbols: the institution of luck and the Tourist Market, to «showcase the soul of our country, promote its development, and strengthen the pride of being Mexican.» She also explained that the ticket promotes tourism identity and is a recognition of the sector that keeps tourism alive.

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